Google's New Favicon

You may have noticed that Google has a new favicon, the small icon (16x16 favicon.ico image file) you see in your browser next to the URL or in your bookmarks list. It has changed from the familiar upper-case G to a lower-case one.

According to an official Google post:

The reason is that we wanted to develop a set of icons that would scale better to some new platforms like the iPhone and other mobile devices. So the new favicon is one of those, but we’ve also developed a group of logo-based icons that all hang together as a unified set.

To me, its an obvious play on the infinity sign - Google ad infinitum.

The new icon has yet to grow on me. The old one, whilst old-fashioned, was immediately recognisable as part of the Google brand.